THE CREDIBILITY OF THE MASS MEDIA IN A "RISK SOCIETY" (EVIDENCE FROM RUSSIAN PROVINCIAL TOWNS)  

Rassadina Tatyana Anatolyevna, Doctor of sociological sciences, professor, sub-department of public relations,
Ulyanovsk State University, t.rassadina@mail.ru

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The article is devoted to research of relation of residents of modern Russian province to central and local media networks. The core of the study is empirical research carried out under author’s supervision in 2010 in Russian regions of increased and normal risk.

risk, risk society, areas of increased and normal risk, trust, distrust to mass media.